When we first realised that there were so many more people who were thinking about the environment and the cleaning products they were using, we saw an opportunity to make a real and meaningful contribution. We also saw an opportunity to turn it into a conversation.

Everyone thought we were mad, especially the notoriously difficult chemical industry that we were going up against,who are mostly invested in combating all bacteria as a function of cleaning.

PROBAC persevered and has since become a well established retail and commercial brand on the back of three basic principles: